Operating a publicly listed company is expensive and particularly challenging for small-caps, as capital constraints often lead to cutbacks, and marketing expenditures are usually the first to go.
If a Canadian Company is dual-listed on the OTC Markets, it has the potential to reach over 332 million people in the USA, compared to only 38 million in Canada. The 2022 Gallup poll found that 58% of Americans reported owning stock based on its April Economy and Personal Finance survey versus 38% in Canada. Therefore, maximizing your exposure in the United States should be a priority, and you can increase your Company's visibility and engagement with US investors by leveraging these free or cost-effective tools and services provided by OTC Markets.
Company Profiles: The OTC Markets provides detailed profiles for each listed Company. Your profile page includes information about the Company's business, financials, management team, and other relevant details that can help investors better understand your Company and its potential. Optimize your Company profile by uploading a corporate presentation and videos. Merge the Directors' and Officers' names to their LinkedIn profiles so the potential investor can learn more about their accomplishments and credibility.
News & Disclosure: The OTC Markets requires all listed companies to make timely and accurate disclosures about their business and financial performance. With over 5 million unique views per month on the OTC Markets website, posting press releases and disclosures will help investors stay informed about the latest developments and increase your corporate visibility.
Educations Webinars: The OCT Markets often holds free live online seminars but also retains a library of educational videos on their website to help issuers navigate the public markets.
Service Provider Directory: The OTC Markets provides a directory of service providers from accounting to media and governance. These providers can help companies find reputable providers to assist with various aspects of their business.
Broker-Dealer Directory: The OTC Markets also provides a directory of broker-dealers to help companies connect with potential partners.
In-Depth Market Data: The OTC Markets provide comprehensive market data to help companies stay up-to-date on market trends and make informed decisions.
Virtual Investor Conference: The OTC Markets holds multiple live online conferences where CEOs and top executives share their investment stories and answer questions from investors. Many events feature companies centered on a specific industry sector, such as banking, cannabis, life sciences, and metals & mining. Presentations remain available on the conference website for on-demand replays.
Additionally, the OCT Markets can choose to feature business:
CEO Interviews: some companies can participate in CEO interviews featured on their website.
Monthly Newsletter: Companies can be featured in the monthly newsletter and distributed to their subscribers' lists.
OTCQB Podcast and YouTube: Companies can speak on the OTCQB podcast and YouTube channel to share their story with a broader audience.
Today, over 965 Canadian companies are listed on the OTC Markets, and leveraging these tools and services can help them stand out and connect with potential investors cost-effectively.
Effective marketing requires a consistent effort, and no one-size-fits-all approach guarantees success. However, by regularly sharing your Company's story, communicating with shareholders and expanding your reach to potential investors, you can build a loyal following and establish credibility with the investment community. Therefore, it's essential to use a combination of marketing strategies to maximize your Company's exposure and engage with your target audience.
(1) Sources include: United States CensusBureau, WorldBank as of 2021
(2)https://news.gallup.com/poll/266807/percentage-americans-owns-stock.aspx
(3)https://www.finder.com/ca/stock-trading-statistics
(4)https://stockmarketmba.com/canadiancompaniesthattradeotc.php
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